The categories of advert exchanges change with the exclusivity with the marketplace and the categories of promotions that publishers will make with advertisers:
Application advertisers and publishers can help you save time, income, and resources once they use advertisement exchanges to offer digital ad Area and goal new audiences.
GumGum phone calls by itself a “contextual intelligence” organization. Simply just, this means that it takes advantage of the information on your web site — i.e. the specific material of a website article, graphic, or online video — to serve incredibly targeted adverts to your audience.
Relocating on from the standard tactic of negotiating media stock selling prices, the RTB technology has place set up a bidding mechanism to regulate prices. This technological innovation-driven pricing mechanism assures increased transparency in trade, for all events involved.
巨大的库存量：由于卖方的门槛相对较低，同时其来源可以是多个广告网络，所以相对而言，其流量是巨大的，接触的人群更宽泛。
There are lots of critical players from the ad exchange ecosystem. Publishers provide ad space that they wish to provide, and advertisers bid on that space through need-aspect platforms (DSPs). Supply-aspect platforms (SSPs) link the publishers Along with the DSPs to aid the investing of inventory. Advertisement networks and exchanges also Participate in a vital function, furnishing more resources of inventory for advertisers and additional need for publishers. Amongst A very powerful players in the advert exchange ecosystem is the information management platform (DMP).
Substantial Fill Fees: The ad exchange ought to have significant fill charges, making sure that your electronic stock is sold instead of left unsold.
提供更好的人群购买功能：广告交易平台实现的是针对每个展示机会的实时竞价，对每个展示机会都可以提供观众的一些相关信息，譬如网页类别，行为属性等等，这些可以作为广告主出价的基础，从而真正实现以人为本。
To select particular Show location and improve engagement – The pliability and customization that publishers are offered by an advertisement exchange is unparalleled. They could decide the exact Show spot on their web page to the advert, ideally one that optimizes viewer engagement.
By obtaining Handle around the advertisements and the extent of advert good quality, it is achievable to lessen the prevalence of digital ad fraud.
Adblock Restoration, which lets publishers receive revenue even if buyers have get more info an ad blocker enabled. It does this by automatically switching from specific adverts to adblock-compliant ads determined by the users options. This could certainly boost earnings by more than ten%.
With use of in excess of 692,427 Web-sites, AppNexus gives a wide variety of options for Individuals planning to promote on the net. Additionally, it incorporates a proprietary gateway that provides entry to premier advert exchanges and advert inventory aggregators.
Sharethrough performs with publishers of any size, in any vertical. As well as, it's got A variety of PMPs determined by themes such as seasonal ads or party-particular strategies.
Equally advertisement exchanges and advert networks are programmatic application which have been made use of throughout the acquiring and selling of digital adverts, but Each individual serves a slightly various goal. When an ad exchange features to be a marketplace for publishers and advertisers to order and sell digital stock, an advertisement network purchases inventory from publishers then sells it to advertisers as much more of the middleman. (This advert network product isn't going to normally incorporate RTB capabilities).